“SLIM. CHARGED. READY TO GO.”
“The latest ad for blu eCigs, for example, which ran in the Sports Illustrated swimsuit edition, features an itsy bitsy bikini bottom emblazoned with the company name and includes the tagline “Slim. Charged. Ready to go.” You don’t see the model’s face. The frame is from pierced belly button to mid-thigh.
Not only is the ad sexist…
[E-Cigarettes] re-glamorize smoking and threaten to reverse decades of progress in preventing kids from getting hooked.” -Debbie Elliott, NPR
Cool. Good job, blu.